Campaign 365

Campaign 365 has been designed to simplify and automate all direct marketing, reducing the administration overhead involved in carrying out regular campaigns.

It also includes some clever features to help you stay GDPR compliant.

 

View all the Campaign 365 Videos

Create new campaigns and modify existing ones through intuitive wizards that guide the user through the process. Duplicate existing campaigns for the quick creation of similar campaigns, cutting the time required for new campaign setup.

 

Specify a date tolerance for campaigns and group them by a type, enabling only 1 letter/email/SMS to be sent for multiple reminder reasons within the tolerated parameters. Combining correspondence for reminders offers significant cost savings and ensures customers are not bombarded with multiple contacts in close proximity. 

 

Set campaign start and end dates, creating an ‘Offer period’ which allows accurate ROI reporting when the campaign finishes and is automatically archived. Alternatively run one-off campaigns rather than perpetual ones with date triggers and enjoy the same in-depth analysis of the campaign success.

 

An intuitive email editor  and template library allows colour rich content to be used in emailed marketing. Use Campaign 365 to send out monthly newsletters and output to social media platforms such as Facebook and Twitter. Receive feedback regarding ‘Likes’ and ‘Re-tweets’ enabling you to tailor your social media postings accordingly.

Allowing a current view of campaign effectiveness based on several measurements, dependent on department. For example, service department campaigns would show the total number of opportunities identified (Based on the campaign criteria) along with how many of those currently fall in to: 

• Estimates raised
• Diary bookings raised
• Jobsheets raised
• Invoices raised
• Remaining identified opportunities

Allowing a view (both historical and current) of the ROI for the campaign. In particular, focusing on key areas such as:

• Campaign pipeline value
• Net invoice target value
• Sold value attributed to the campaign
• Effectiveness percentages

These are broken down dependent on department. So for example, in a service based campaign you would see:

• Estimated opportunity value £
• Value of estimates £
• Value of raised bookings £
• Value of jobsheets £
• Value of invoices £

Allowing a historical view of previously run campaigns and the effectiveness at each point it was run.

 

Including lists of vehicles that would fall into the campaign that have no owner and therefore no way to prospect.

Below are a some walk-through videos of Campaign 365 explaining some of the main features and benefits.

 

View all the Campaign 365 Videos

The Home Dashboard - https://youtu.be/iNQ3-_PCMiI

Different Campaign Types - https://youtu.be/lkgr4-CiNnc

Creating a Marketing Campaign - https://youtu.be/NT0wixc_IiE

Creating a Reminder - https://youtu.be/4XDegvPDJbk

NEW email editor and template library - https://youtu.be/85Y4UNti718

Creating Templates - https://youtu.be/Cho62QWi8UQ

Campaign Tools - https://youtu.be/DJ9MJiGuHgw

Followups and Call Centre - https://youtu.be/wHuR-XM7j5s

Groups and Settings - https://youtu.be/w2qlnRYxdjM

 

The below document is designed to help you prepare for the implementation of Campaign 365, if you already have C365 you may find it a useful source for information, ideas and media.