Nissan updates customer consent confirmation requirements for dealerships
Nissan has introduced an updated process on how it requires dealerships to confirm and record customer marketing consent within their systems. The update affects how consent preferences are captured in dealership platforms and how those preferences are communicated back to customers.
The change forms part of Nissan Motor GB’s requirement to evidence correct consent handling across the dealer network. It applies to situations where dealership staff capture contact preferences on behalf of a customer within a dealer management system or showroom platform.
For many dealerships, this means reviewing how consent information is recorded in daily activity such as service bookings, warranty work, parts transactions and vehicle sales.
What the update requires
Under the updated process, when a dealership records a customer’s marketing preferences within its system, an automated confirmation must be sent to the customer confirming those selections. The communication must confirm which channels the customer has chosen to receive communications through, including:
- SMS
- Post
- Telephone
The confirmation should also explain how the customer can amend those preferences if required and include a link to the Nissan privacy policy and the Nissan contact preference page.
Importantly, the confirmation message can only be sent through channels that the customer has actively opted in to. For example, if a customer has only opted in to email communications from the dealer, the confirmation must be sent via email rather than another channel.
Additional data fields
The update also introduces additional data points that dealership systems must pass through to Nissan when consent is captured or amended. These include:
- The dealership user who recorded the consent
- The communication channel used to confirm the consent
- The date and time the confirmation message was sent
These fields ensure that the consent process can be verified and traced where necessary.
Implications for dealerships
The update reinforces the importance of recording customer preferences accurately at the point they are captured and it also highlights the need for dealership systems to support automated confirmation messages.
The update affects several common activities within a dealership including:
- Service bookings and workshop activity
- Warranty processing
- Parts sales
- Used vehicle transactions
- New vehicle sales enquiries
Because these interactions frequently involve customer data being captured by staff members, systems must ensure the correct consent confirmation process follows automatically.
Supporting dealership compliance
Manufacturer integration and compliance remain an important part of dealership technology. Updates such as this highlight how dealer management systems continue to evolve alongside manufacturer and data protection requirements.
If you’re currently reviewing your DMS system and would like to discuss how dealership systems manage consent confirmation, integrations and reporting requirements, the Gemini Systems team is always happy to help.
Contact us on 01522 698911, complete the contact form or email hello@gemini-systems.co.uk
